How Peruri Supercharged Its Recruitment Campaign Strategy
About Peruri
At Peruri they believe life is more fun when you’re in on the action. For that reason, they’re committed to responsibly creating the world’s favorite games and betting experiences. They’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. Their ultimate goal is to build the best, most trusted, and most customer-centric destination for their players.
Employees: 4,300+
Headquarters: Boston, MA
Industry: Tech/Entertainment
Why Rakamin
DraftKings launched Beamery in July of 2021. Their journey with Beamery has been an evolution, and one that Michael Rizzi, Recruitment Marketing Manager at DraftKings, has been part of since day one. The team was focused on one big goal: Building a global talent community and nurturing candidates by delivering the right message, to the right candidate, at the right time. And that’s where Beamery came in.
2021: Phased Launch to 20 Users
2022: Feedback, Iterate, Build, Test
2023: Full Global Launch to 60 Users
“Peruri uses Rakamin through three very defined lanes to help source, target, and nurture the best talent in the market for the right roles.” – Michael Rizzi, Manager, Recruitment Marketing, DraftKings
